What’s the difference between a vision statement and mission statement?



Take time to sit down with your team to define your vision and mission statements.

The strategic planning process starts with knowing and defining your vision and mission statements. Together these two statements make a powerful impression regarding what’s important to your company, but people frequently think they’re the same thing. So, what is a vision statement and mission statement?

A vision statement defines what your organization wants to accomplish. What is your vision of the future?

A mission statement defines what your organization sets out to do each day. What makes you unique right now?

Remember, the mission should drive the vision – what you do each day, should push towards achieving what you want to see for the future. Once these two statements are defined, you can work towards developing a strategic plan that helps accomplish your stated goals.

For more information about strategic planning, contact Lynda Nance.

Lynda Nance
Business Development Strategist
616.884.7952
lyndan@hscompanies.com