The strategic planning process starts with knowing and defining your vision and mission statements. Together these two statements make a powerful impression regarding what’s important to your company, but people frequently think they’re the same thing. So, what is a vision statement and mission statement?
A vision statement defines what your organization wants to accomplish. What is your vision of the future?
A mission statement defines what your organization sets out to do each day. What makes you unique right now?
Remember, the mission should drive the vision – what you do each day, should push towards achieving what you want to see for the future. Once these two statements are defined, you can work towards developing a strategic plan that helps accomplish your stated goals.
For more information about strategic planning, contact Lynda Nance.
Business Development Strategist